Keywords & selection methods of the keywords

 Keywords:



In simple words: writing words in search engines is called keywords or search queries.


                                              OR


When people search for something and type some words in search engines is called keywords.




Types of keywords:


People type words or keywords according to their needs.


There are two types of keywords:


  • Short tail keywords. ( Broad Keywords )
  • Long-tail keywords. ( Specific Keywords )


Short tail keywords:


Short tail keywords included on a short sentence or minimum words and broad meaning.


Example:


          There are we have a keyword ( mobile phone ) broad meaning.


When people type this type of keyword so google does not understand specifically that what's the user won't like( they want mobile phone prices or mobile phone sales information, or mobile phone accessories shops, etc )




Long-tail keywords:


Long-tail keywords are the opposite of short-tail keywords they are included in long sentences and have specific meanings. 


Example:


     ( Samsung galaxy mobile phones prices in Pakistan ) specific meanings.


When people type this type of keyword so google understand that what's user won't actually and then google show them all result quickly.




Selection of keywords with the help of keyword tool:


In this article, we will be using a free google tool as an example.


Google Keyword Planner:


Google keyword planner is a free tool that provides thousands of keyword ideas and they provide the most searchable keywords in the google search engine. 


Creating an account on google keyword planner:


Type in google = ( google ads.com )


Click on the first link = ( google ads.com )


Click on = ( sign in )


Click on = ( New Google ads account )


Click on = ( switch to expert mode )


Click on = ( submit )


Click on = ( explore your account )


Click on = ( tools and settings ) on the top menu bar


Click on = ( planning ) and then ( keyword planner )


Click on = ( Get search volume and forecasts )




Here completed your full account journey. When you click on ( get search volume and forecasts ) then type a relevant keyword in the search bar. When you type a relevant keyword and click on ( get started ) then the keyword planner shows you all relevant results according to your keyword with competition ratio.




Keyword planner provides a filter can you apply a filter for the following searches:


( Avg. Monthly searches ) ( High to low competition keywords ) ( Low to high keywords ) etc.


You can download your selection keywords data click on (Download ) on the top right.






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